Where Smart Strategy Meets Exceptional Branding
806-731-2178
rachael@rkingdesigngroup.com

806-731-2178
rachael@rkingdesigngroup.com
Where Smart Strategy Meets Exceptional Branding
The Challenge
A Modern Refresh for Focused Growth
Speed Painting Tools approached us in need of a website overhaul to better showcase their flagship product, the Door Decker, and streamline the purchasing process. Their existing website lacked focus, making it difficult for customers to understand the value of their innovative tool. They also wanted to enhance their social media presence, particularly on LinkedIn, to better target their B2B audience. Additionally, they were running PPC ads on Google but needed to update their audience targeting, locations, and ad visuals to drive better results. On top of that, their product packaging needed a refresh to stand out on store shelves, and they required updated photos and videos to better highlight their products. Finally, they were looking for strategic guidance to market their business more effectively at its current stage.
The Solution
Strategic Redesign and Marketing Overhaul
We gave Speed Painting Tools a complete brand refresh, starting with their website. The redesigned site emphasized their mid-century modern logo and featured a clean, visually striking layout to highlight the Door Decker as a game-changing tool for painting professionals. The new site delivered targeted product information and simplified the purchasing process to drive sales. To support their branding, we conducted a professional photo and video shoot, capturing eye-catching visuals for their website, social media, and marketing materials. We also updated their product packaging to make it more appealing and attention-grabbing on store shelves.
In addition, we launched a focused social media awareness campaign, placing special emphasis on LinkedIn to connect with their B2B audience. Their Google PPC ads were overhauled with updated audience targeting, optimized locations, and refreshed visuals to increase relevance and effectiveness. Finally, we provided strategic consultations to help them better understand their marketing options and develop a roadmap for growth.
The Results
Driving Awareness, Engagement, and Confidence
The updated website, refreshed branding, and strategic campaigns successfully positioned Speed Painting Tools as a leader in innovative painting solutions. The new product packaging stood out on store shelves, while the updated photo and video assets helped attract customers online and in marketing campaigns. Customers found it easier to learn about and purchase the Door Decker, and both the LinkedIn campaign and revamped Google PPC ads expanded their reach and engagement with their ideal audience. Their first email campaign further strengthened communication with customers, driving awareness and loyalty. Most importantly, the team gained a clear marketing strategy tailored to their current stage, empowering them to confidently grow their business.




