top of page

806-731-2178    
rachael@rkingdesigngroup.com

LinkedIn Icon Black.png
Instagram Icon Black.png
Facebook Icon Black.png

Where Smart Strategy Meets Exceptional Branding

Case STudy:
MR. SPEED PAINTING TOOLS

A Modern Refresh for Focused Growth

Speed Painting Logo.png

The Challenge

A Modern Refresh for Focused Growth

Speed Painting Tools approached us in need of a website overhaul to better showcase their flagship product, the Door Decker, and streamline the purchasing process. Their existing website lacked focus, making it difficult for customers to understand the value of their innovative tool. They also wanted to enhance their social media presence, particularly on LinkedIn, to better target their B2B audience. Additionally, they were running PPC ads on Google but needed to update their audience targeting, locations, and ad visuals to drive better results. On top of that, their product packaging needed a refresh to stand out on store shelves, and they required updated photos and videos to better highlight their products. Finally, they were looking for strategic guidance to market their business more effectively at its current stage.

Speed Painting Tools Header (1).jpg
Speed Painting Tools Instagram Post.jpg
18.png
Speed Painting Tools New Box.jpg
Speed Painting Tools Shop (1).jpg
Speed Painting Tools Linked In post.jpg

The Solution

Strategic Redesign and Marketing Overhaul

We gave Speed Painting Tools a complete brand refresh, starting with their website. The redesigned site emphasized their mid-century modern logo and featured a clean, visually striking layout to highlight the Door Decker as a game-changing tool for painting professionals. The new site delivered targeted product information and simplified the purchasing process to drive sales. To support their branding, we conducted a professional photo and video shoot, capturing eye-catching visuals for their website, social media, and marketing materials. We also updated their product packaging to make it more appealing and attention-grabbing on store shelves.

In addition, we launched a focused social media awareness campaign, placing special emphasis on LinkedIn to connect with their B2B audience. Their Google PPC ads were overhauled with updated audience targeting, optimized locations, and refreshed visuals to increase relevance and effectiveness. Finally, we provided strategic consultations to help them better understand their marketing options and develop a roadmap for growth.

Speed Painting Tools Email (1).jpg
Speed Painting Tools Instagram Door Painting Hack.jpg
Speed Painting Tools Helping Painters (1).jpg
Speed Painting Tools Product Page (1).png

The Results

Driving Awareness, Engagement, and Confidence

The updated website, refreshed branding, and strategic campaigns successfully positioned Speed Painting Tools as a leader in innovative painting solutions. The new product packaging stood out on store shelves, while the updated photo and video assets helped attract customers online and in marketing campaigns. Customers found it easier to learn about and purchase the Door Decker, and both the LinkedIn campaign and revamped Google PPC ads expanded their reach and engagement with their ideal audience. Their first email campaign further strengthened communication with customers, driving awareness and loyalty. Most importantly, the team gained a clear marketing strategy tailored to their current stage, empowering them to confidently grow their business.

All Hands In

Ready to Take Your Business to the Next Level?

We’ll help you create a targeted strategy and the tools you need to connect with your audience and grow your business. Contact us today to get started!

20231209_135157.jpg
436264265_745906604298722_7178284213802571413_n.jpg
418826682_694656266090423_6697692775935467400_n-2.jpg
434651884_738825788340137_4307570347418036378_n.jpg
434649987_738830011673048_5488621888561741322_n.jpg
bottom of page