R. King Design Group
806-731-2178 | rachael@rkingdesigngroup.com
R. King Design Group helps businesses make better marketing decisions.
Our work starts by understanding what’s actually happening — and what needs attention — before anything is built.
When the full picture is clear, businesses can see what’s working, what isn’t, and how the pieces fit together. From there, better decisions follow.
How This Approach Developed.
This way of working didn’t come from theory or trend-watching.
It came from years of working inside service-based businesses — building websites, managing social presence, setting up Google profiles, running campaigns, and watching the same problems repeat.
Across industries.
Across experience levels.
Across budgets.
Different businesses. Same breakdowns.
Over time, a pattern became impossible to ignore:
Marketing works best when the basics are handled in the right order — and rarely when they aren’t.
This approach was shaped by real projects, real constraints, and real outcomes — including multiple iterations of our own business and website.
We’ve evaluated and re-evaluated our own work the same way we do for clients.
What Guides the Work
We don’t sell random services or one-off fixes.
We evaluate how a business is functioning today — or what needs to exist for a new business — and work forward intentionally from there.
That means:
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Looking before building
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Fixing things in sequence
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Making decisions based on reality, not assumptions
Every recommendation is grounded in what will actually support the business long-term.
Who This is For
This work is for business owners who want to make informed decisions before investing more time or money into marketing.
Some are just getting started and want to build things correctly from the beginning.
Others have been in business for years and want to understand why effort isn’t translating into consistent results.
You don’t need to arrive with answers or a plan. You just need to be open to looking clearly at what exists — and what needs to come next.
Who This is For
Working with R. King Design Group is structured, direct, and grounded in reality.
You can expect:
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Clear assessment of what’s in place
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Honest direction about what matters first
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Practical next steps tied to your business goals
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Decisions based on facts, not assumptions
The goal is not more activity — it’s marketing that actually supports the business.
