Where Smart Strategy Meets Exceptional Branding
806-731-2178
rachael@rkingdesigngroup.com

806-731-2178
rachael@rkingdesigngroup.com
Where Smart Strategy Meets Exceptional Branding
The Challenge
New Location,
Updated Brand
As Selena Fogg CPA prepared to move to a new, upgraded office location, she recognized the need for a refreshed brand to match the growth and evolution of her business. Her original branding and website, created seven years earlier, no longer reflected the sophistication and professionalism of her current practice. She wanted a streamlined, modern look to better connect with her target audience—small business owners.
The Solution
A Trageted Makeover for a Growing Business
We worked closely with Selena to reimagine her brand from the ground up. This included upgrading her logo for a more polished and professional aesthetic and revamping her website with streamlined, targeted content designed to appeal to small business owners. We enhanced her digital presence by creating social media profiles for Facebook and LinkedIn, optimizing her Google Ads campaigns, and refreshing her blogs, contact forms, and email marketing strategy.
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The Results
Driving Growth and Building Connections
The brand refresh paid off significantly. Selena saw an increase in sales, more website inquiries, improved email marketing conversions, and stronger engagement with small business clients. Her updated brand and website not only matched her new location but also positioned her as the go-to CPA for small businesses in her area.





