Question 1

Do you work with new businesses, or only established ones?

Accepted Answer

Both.

Some clients are just getting started and want to build things correctly from the beginning. Others have been in business for years and want to understand why marketing effort isn’t producing consistent results.

The evaluation process applies to both — it simply looks at what exists or what needs to exist next.

Question 2

Do you design logos, websites, and branding?

Accepted Answer

Yes.

We design and update logos, branding systems, websites, Google Business Profiles, and supporting marketing assets when that work is needed.

The difference is that we don’t assume what should be built until we’ve evaluated the business and priorities.

Question 3

Do you handle SEO and Google Business Profiles?

Accepted Answer

Yes.

That includes:
 • Google Business Profile setup or cleanup
 • Basic SEO structure and on-page optimization
 • Making sure your site and listings match what people are actually searching for

We focus on fundamentals first — no shortcuts.

Question 4

Do you manage or plan social media?

Accepted Answer

Yes — when it makes sense.

We help clarify:
 • which platforms actually matter for your business
 • what role social media should play
 • how it supports the overall marketing system

This may include planning, cleanup, or ongoing support — depending on what’s needed.

Question 5

Why do you start with an evaluation instead of jumping into the work?

Accepted Answer

Because most marketing waste happens before anything is built.

The evaluation shows:
 • what’s working
 • what’s not
 • what needs attention first

That allows decisions to be made with intention instead of assumption.

Question 6

What if I already have a website or branding?

Accepted Answer

That’s common.

We evaluate what’s already in place and determine:
 • what can be kept
 • what needs improvement
 • what may be holding things back

Nothing gets rebuilt by default.

Question 7

What if I don’t know what I need yet?

Accepted Answer

That’s exactly why the evaluation exists.

You don’t need the right terminology or a plan.
 You just need to be open to looking at what’s happening and getting clear direction.

Question 8

Do you offer one-off services, like “just a logo” or “just a website”?

Accepted Answer

There's really no such thing as "just a logo, or "just a website."

Even for focused work, we start with a conversation and evaluation so the work actually supports the business instead of existing in isolation.

Question 9

How long does this usually take?

Accepted Answer

It depends on the scope.

The evaluation is a defined, short-term engagement.
Build work varies based on what’s needed — from small adjustments to full rebuilds.

We’re clear about timelines before anything begins.

Question 10

What’s the first step if I’m interested?

Accepted Answer

Start with a conversation.

We’ll talk through what’s going on, explain how the evaluation works, and outline next steps so you can decide how to move forward.

Question 11

Where are you located / do you work remotely?

Accepted Answer

We work with businesses locally and remotely. Our offices are located in Amarillo, TX.  Most of our work is done virtually, which allows us to support clients regardless of location.

Question 12

What industries do you specialize in?

Accepted Answer

We primarily work with service-based businesses. The evaluation process applies across industries because the fundamentals are the same.

Question 13

How do you measure success?

Accepted Answer

Success is measured by clarity, consistency, and whether marketing supports real business decisions and results.

Question 14

Do you replace existing marketing teams or vendors?

Accepted Answer

No. We often work alongside existing teams or vendors to provide direction and structure.

Question 15

How do I know if this is worth it?

Accepted Answer

If you’re unsure what’s working or where to focus next, the evaluation typically pays for itself by preventing wasted effort.

R. King Design Group

R King Design Group

806-731-2178
rachael@rkingdesigngroup.com

FAQs

R. King Design Group

R King Design Group

806-731-2178 rachael@rkingdesigngroup.com

FAQs

806-731-2178
rachael@rkingdesigngroup.com