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806-731-2178 | rachael@rkingdesigngroup.com


Your Business Is Being Explained for You
Earlier this week, Google sent out an email announcing access to something it’s calling Personal Intelligence — an AI-powered version of Search that connects the dots across your Google apps to deliver results tailored specifically to you. According to Google: “Personal Intelligence in AI Mode connects the dots across your Google apps to deliver responses that are uniquely tailored to you.”— Google, Product Announcement on AI Mode in Search That matters less for what it says
Rachael King
13 hours ago2 min read


Business Offer Clarity: Why Your Best Employee Might Be Your Worst Explainer
Walk into almost any established business and listen to how the phones are answered. The person on the other end is usually competent. Experienced. Often one of the best people on the team. They know the business inside and out. They can answer detailed questions, handle hard cases, and solve problems quickly. And yet—new callers still hang up confused. Not because the employee did anything wrong. But because knowing a business deeply is not the same thing as explaining it we
Rachael King
3 days ago2 min read


Why Businesses Avoid Defining What They Do (The Problem of the Unclear Business Offer)
Most unclear business offers don’t come from laziness or lack of effort. They come from decision avoidance disguised as diligence.
Rachael King
Jan 211 min read


Starting a Business Website: What Comes First (and Why)
When you’re launching a new business, it’s natural to think: I need a logo I need a website I need to get something up so I can look legit. That makes sense. Visibility matters. Credibility matters. But here’s what most new businesses aren’t told early enough: A logo and a website are outputs —not foundations. What a Logo Actually Does (and Doesn’t Do) A logo gives your business a visual identity . It helps people recognize you. It signals professionalism. What a logo doesn'
Rachael King
Jan 132 min read

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