R. King Design Group

806-731-2178 | rachael@rkingdesigngroup.com

How We Evaluate a Business

Before we build anything, we evaluate what the business needs, based on what exists today — or what needs to be created.

We use the same evaluation lens every time to see what’s working, what’s missing, and what needs to happen next — in the right order.

Located. Explained. Directed. Trusted. Maintained.

This is how we identify where effort is paying off — and where it isn’t.

Start with a Conversation

R King Design Group

806-731-2178
rachael@rkingdesigngroup.com

The Evaluation Process

Each part of our evaluation is grounded in real, tangible pieces of your business.
We don’t assess these in isolation — we look at how they support (or undermine) the five conditions that allow effort to turn into results.

Located.

Can people find you?

Here's What We Are Checking:

Whether you have a website or need one
Google Business Profile setup, accuracy, and completeness
Basic search visibility
Whether someone can tell they’ve found the right business

This applies whether you’re brand new or already operating.

Explained.

When someone finds you, do they understand what you do?

Here's What We Are Checking:

Website structure and messaging
Whether your offer is clearly defined
Whether someone can understand what you do within seconds
Whether your explanation requires interpretation

For new businesses, we look at what needs to be defined — not just what needs to be designed.

Directed.

Once someone understands what you do, do they know what to do next?

Here's What We Are Checking:

How someone starts working with you
Calls to action across your site and profiles
Whether expectations are set clearly
Whether the next step feels obvious or uncertain

If the path forward isn’t clear, people usually don’t move.

Trusted.

Does everything reinforce the same story?

Here's What We Are Checking:

Logo and visual identity
Branding consistency across platforms
Messaging alignment between your website, Google presence, and social channels
Signals that either build confidence or introduce doubt

We’re looking at whether what exists today supports trust — or whether key elements need to be created, refined, or brought into alignment.

Maintained.

Are the right things being kept up over time?

Here's What We Are Checking:

Social platforms and focus
Google Business Profile updates
Whether effort is concentrated or scattered
Whether there’s a realistic plan to maintain what exists

This is often where results stall, even when everything else looks “fine.”

Why This Matters

These pieces don’t work on their own.

A strong logo can’t fix an unclear offer. A website won’t convert if the next step isn’t obvious.
Consistent posting won’t help if the message keeps shifting.

The evaluation looks at how all of this works together — or doesn’t — so the next steps are clear before anything is built.